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MIAMI'S 50 NEWEST LISTING
BY JOHN SANDBERG
BY JOHN SANDBERG
LESS THAN 500K
500K TO 1 MILLION
John Sandberg of Sandberg Properties is passionate about Miami and Miami Beach. John Sandberg has recently been recognized as the Number One Producing Single agent in the powerful Keller Williams, Miami Beach oficce.
Very important facts compiled by the National Association of Realtors. These facts exhibit how buyers first learned about the property they purchased
Real Estate Agent
Frien, Relative, Neighbor
Knew the Seller
Home Book or Magazine
THE MARKETING PLAN
Staging and Pricing Strategies
Take Professional Pictures, Go through property and make suggestions to exhibit property in best possible way.
Aggresive Mailing Campaign
Distribution of flyers in Greater Miami market and specific to property location. Many deals happen with the local people that know the area. They may be moving "up" or refer friends. As well, I send physical mail to my own internal list of fertile buyers. My mail campaign is steady and consistent, reaping much reward for my clients. Every 2 weeks a piece goes out.
List on MLS
- Marketing to agents is the most important action taken.
- 41% of the reason that properties sell is they are introduced to a buyer's agent from a search on the MLS. To stick out to the buyer's agent they must be priced right and show well OR they will/may not make the list of properties that will be shown by the buyer's agent. The buyer's agent will typically make a list of 8-10 properties. We WANT to be on that list!
I will list this on the top 40+ active real estate search engines. 18% of the reason a place sells is that a buyer notices it on the internet and calls the agent directly or calls their buyers agent. By listing with me, the property will be automatically listed on 20 + different real estate search engines. These are the most active. Here are just a few….Realtor.com, Trulia, Zillow, ……. International buyers go to these sites first when researching our market. As well, I have my own website: www.SandbergProperties.com www.youtube.com/johnsandberg3
Open House Program
On weekends, w/advertising, in The Miami Herald. Open houses for the public must not be overdone. I would plan on doing a public open house once every 2 months. More than this, agents and buyers tune out. The open house must pique people’s interest! The best time for these is Sunday early afternoon. Note, open houses for condos are more difficult and not nearly as effective.
Broker Open House Program
Major exposure by hosting and courting the area’s TOP agents. These are the most effective open houses one can do. Like regular open houses, one must be careful not to overdo these. I would plan on doing a Broker Open house every three months OR when and if there is a significant price change to the property (lower).
Collect Feedback. Buyers and their agents asked to give feedback on price and condition. I will constantly tell you what the “market” is saying. Weekly Seller Updates
Aggressive mass email campaign to extensive database of high end buyers and agents
1. Buyer Database developed that is extraordinary. Totaling approx. 6000 names. 2. Local agents approx. 1500 names 3. Proven buyers and buyer prospects, approx 600 names 4. Wall Street, Manhattan, Boston Financial Community. I have created an email list that is very intensively focused on high-end buyers in the investment banking community in the Northeast. This is my old business. Because of this, I am able to talk with these individuals in the way they prefer. This list is 1100 approx names and has proven very successful for buyers, referrals spurring activity. 5. As a member of the exclusive, high end, Douglas Elliman Team, you’ll have tremendous exposure to the highest producing agents all over the country.
Marketing and personal property introduction to the top high producing agents
In the local real estate market. Most deals happen with the top 5% of producing agents. I call and discuss this specific property with every top agent in Miami and Miami Beach. Again, the #1 reason properties sell, is the buyers agent introduces the property to the buyer. We have to be on that list!
Recently 60% of buyers I am working come from somewhere besides the United States. Typically, they work with buyers agents just like all other buyers. I have been successful by aligning myself with brokers and marketing to their buyers agents. Again it comes down to marketing to the best, most aggressive agents in the area. A real life example; I just sold a property last week to a French couple that had a French agent from Barclays Real Estate. They found the property on the MLS. The French agent showed her French clients.